Hi, I’m Abbey.
What began as a passion for good design has evolved into something more. I followed the path of good design down the yellow brick road straight into data and analytics. My fresh-out-of-uni self would probably cringe at this, but what good is “good design” if it isn’t working?
Design can be art. Design can be playful. Design can sell a product, a dream, or inspire action. When design is paired with strategy and backed by data, it doesn’t just look good; it performs. When data and design meet, they sing. And this, Toto, is what I specialise in: making content that sings. From branding and social to ads, print, email, and end-to-end campaign rollouts, I’m your girl.
The opportunities I’ve had throughout my career have allowed me to work across industries, including fashion, FMCG, hospitality, health and wellbeing, luxury, corporate, start-ups, trades, and more. This breadth means I know how to adapt, connect, and design with purpose, no matter the brief.